Hardist is the world’s most exclusive technical sportswear brand, available by invitation-only.


No matter what your sport, if you embrace the pain, suffering and sheer difficulty of training at maximum intensity then you deserve to wear a brand that sets you apart from everyone else.

 
 

Hardist is the world’s most exclusive technical sportswear brand, available by invitation-only.


No matter what your sport, if you embrace the pain, suffering and sheer difficulty of training at maximum intensity then you deserve to wear a brand that sets you apart from everyone else.

 
 

Who's Hardist?


Hardist:


  • Someone who is attracted to the difficult and the challenging.

  • An individual accustomed to overcoming physical discomfort.

  • An athlete who aspires to superior mental and physical fortitude.

Most people watch from the sidelines. Some people take part but only a very few are Hardists. Hardist is a sportswear business dedicated to developing, creating and distributing high quality, technical garments for all activities.

Hardist clothing is only available for purchase at Hardist.com and only worn by those invited to do so. If you think you’ve put in the time and earned the right to wear Hardist gear, join us. We’re strict about who gets to wear Hardist clothing because being a Hardist means something. See our values and tell us if you agree.

 
 

Who's Hardist?


Hardist:


  • Someone who is attracted to the difficult and the challenging.

  • An individual accustomed to overcoming physical discomfort.

  • An athlete who aspires to superior mental and physical fortitude.

Most people watch from the sidelines. Some people take part but only a very few are Hardists. Hardist is a sportswear business dedicated to developing, creating and distributing high quality, technical garments for all activities.

Hardist clothing is only available for purchase at Hardist.com and only worn by those invited to do so. If you think you’ve put in the time and earned the right to wear Hardist gear, join us. We’re strict about who gets to wear Hardist clothing because being a Hardist means something. See our values and tell us if you agree.

 
 

Hardist Values



Work Hard

However you train and whatever you do, do it hard. 100% or not at all. Don’t procrastinate.

Commit and don’t let off

Only you will know if you’re cheating yourself. Embrace the struggle. Nothing worthwhile ever comes easy. With sport as with everything, you get out what you put in. It’s going to hurt but get used to it. Pain is temporary but Hardist is for life.

Use your brain

Be critical. Avoid the easy answers. Think for yourself. Don’t listen to the voices of doubt. Your mind is stronger than you think and it will get you further than your body alone.

Don't complain

Whining won’t make anything better. For you or anyone around you. Suck it up and grind it out. It’s not meant to be easy. Life is better on the other side of the struggle.

Show respect

Regardless of age, sex, skin colour, religious or political beliefs, race, background, job, income, wealth, fame or obscurity being a Hardist is the ultimate endeavour. You earn the right to wear Hardist gear and so have others like you. Show them your respect and be gracious in return for theirs.

Own your life

Choose the difficult option every day, or someone else will choose it for you. Ignore those who would put you down. Set your goals and stay the course. Take responsibility for your successes and your failures. If it was easy, everyone would be doing it.
 
 

Hardist Values



Work Hard

However you train and whatever you do, do it hard. 100% or not at all. Don’t procrastinate.

Commit and don’t let off

Only you will know if you’re cheating yourself. Embrace the struggle. Nothing worthwhile ever comes easy. With sport as with everything, you get out what you put in. It’s going to hurt but get used to it. Pain is temporary but Hardist is for life.

Use your brain

Be critical. Avoid the easy answers. Think for yourself. Don’t listen to the voices of doubt. Your mind is stronger than you think and it will get you further than your body alone.

Don't complain

Whining won’t make anything better. For you or anyone around you. Suck it up and grind it out. It’s not meant to be easy. Life is better on the other side of the struggle.

Show respect

Regardless of age, sex, skin colour, religious or political beliefs, race, background, job, income, wealth, fame or obscurity being a Hardist is the ultimate endeavour. You earn the right to wear Hardist gear and so have others like you. Show them your respect and be gracious in return for theirs.

Own your life

Choose the difficult option every day, or someone else will choose it for you. Ignore those who would put you down. Set your goals and stay the course. Take responsibility for your successes and your failures. If it was easy, everyone would be doing it.
 
 

Get The Respect You Deserve



If the Hardist values resonate with you then you’re our kind of people. To wear the Hardist logo you must be invited to do so by a Hardist. If you do not know any other Hardists, hit the button to email us.

I AM HARDIST
 
 

Get The Respect You Deserve



If the Hardist values resonate with you then you’re our kind of people. To wear the Hardist logo you must be invited to do so by a Hardist. If you do not know any other Hardists, hit the button to email us.

I AM HARDIST